Free Culture @ NYU

Newsweek Covers our iTunes Protest

Monday, 11.20.2006  –  Category: Events & Recaps, Links, Media, News

Brian Braiker at Newsweek covers our recent DRM protest at the Apple store:

Fred Benenson spent a recent drizzly Saturday afternoon with friends in Manhattan wearing yellow hazmat suits. They were in front of the new Apple store on Fifth Avenue, distributing flyers and explaining to passersby why iTunes, Apple’s online music store, “sucks.” The target of their ire: a technology the recording and film industries call “Digital Rights Management.” DRM, as it’s known, is encoded onto downloadable digital content so that copyright owners can prevent piracy. But it also prevents people from transferring downloaded content as they might like. Since different companies use different DRM technologies, an iTunes-bought song can’t be moved to a Zune, Microsoft’s new answer to the iPod, or even e-mailed to a friend. Since the vast majority of online music is sold on iTunes, “Apple has a stranglehold,” says Benenson, 23, a graduate student at New York University’s interactive telecommunications program. “There are some musicians who I like who will only offer music on the iTunes store.”

Now, an increasingly vocal grassroots resistance to DRM is cropping up. An anti-DRM campaign called “Defective by Design,” which is organized by the Free Software Foundation, has 15,000 registered members; the Electronic Frontier Foundation argues that DRM places limits on “your ability to make lawful use of the music you purchase.” Web sites like stopdrmnow.org and digitalfreedom.org have been launched “to protect individuals’ right to use new digital technologies” and urge boycotts on DRM-tagged content. David Berlind, executive editor of tech trade journal ZDNet, coined his own term for DRM: “Content Restriction, Annulment and Protection.” (Figure out the acronym).

(Image from the July 2004 Newsweek issue where Steve Jobs released the 4th Generation iPod)

Full story here.